OF SOUTH ASIANS 
BY SOUTH ASIANS 
FOR EVERYONE
Brand of the Month
The name RAFU'D,derived from the Urdu word"rafu"meaning mending or patching, signifies our dedication to handwork, textures, and the fusion of narrative textiles with today's fashion.
The name RAFU'D,derived from the Urdu word"rafu"meaning mending or patching, signifies our dedication to handwork, textures, and the fusion of narrative textiles with today's fashion.
Discover our Essence
Curation
Each item is carefully selected from homegrown South Asian brands, ensuring exceptional pieces grace our platform. While rooted in heritage, our collection boasts diverse styles and influences, creating a unique and
eclectic appeal for modern tastes.
Craftsmanship
We celebrate the artisanal skills of South Asia, offering a diverse array of handcrafted treasures that honor both tradition and innovation. From textiles to ceramics, each item reflects a blend of mastery, passion, and contemporary creativity.
Community
We're a global village, connecting makers and enthusiasts worldwide through a shared love for culture and creativity. Together, we celebrate diversity, empower home grown brands, and foster meaningful connections.
Our Birthstory
“ Frustrated by the undervaluation of South Asian craftsmanship, we took matters into our own hands. This is why The Khoj Shop was born, to celebrate diverse cultures and exceptional homegrown brands. We hope you will join us on this journey to amplify South Asian brands globally!”
