Welcome to The Khoj Shop, where outward discovery meets inward journeys.

We believe that self-expression is a fundamental part of who we are, from the clothes we wear to the art we admire. We shine a spotlight on incredible South Asian brands, creators, and artists, offering a treasure trove of possibilities to fuel your personal exploration.

At The Khoj Shop, we believe that fashion, art, and design are more than just aesthetics. They are powerful tools for self-discovery and communication. We want to empower you to find the perfect pieces that resonate with your unique story, allowing you to express yourself with confidence and joy. So embark on your journey with The Khoj Shop, and discover the beauty of South Asia and the beauty within yourself.

Our inspiration lies in debunking misconceptions surrounding South Asian brands. While luxury circles recently showcased our craftsmanship, affordable luxury and everyday fashion remained overlooked. Our epiphany was simple: why line the pockets of big corporations when we can directly support homegrown brands that employ skilled artisans? The Khoj Shop rebels against the casual oversight of South Asian craft. Let's give credit where it's due and empower these brands. It's time to redefine the narrative, celebrating South Asian craftsmanship and ensuring those who create it receive the recognition they deserve. Join us in this cultural revolution, where every purchase directly supports the hands behind the craft.

Let me share with you a personal journey that began amidst the bustling streets of Dubai and unfolded into a passion project that is now The Khoj Shop. Growing up in Dubai, my summers were always filled with the vibrant colors and rich aromas of India. Each year, I eagerly awaited our family trips, where the highlight was undoubtedly the shopping excursions with my grandmother.

These moments left an indelible mark on me, and as I reflect back, I realize that it was during those shopping trips that my love for South Asian craft quietly brewed in my mind. The intricate designs, the skilled craftsmanship - it all left me in awe. When I moved to the US, this love only grew stronger. As I matured, I found myself drawn to the vocal for local movement gaining momentum in India.

... It was a time of awakening, a realization that there was a treasure trove of talent waiting to be discovered in the clothing, accessories, and home sectors. In 2023, The Khoj Story began to take shape - a culmination of my passion for South Asian heritage and my desire to shine a spotlight on the unsung heroes of our craft. It was driven by my unwavering commitment to community and story telling, and it paved the way for The Khoj Shop - a platform dedicated to amplifying the unique stories of exceptional South Asian brands globally.

Join me on this deeply personal journey as we bridge the gap between the global audience and the untapped creativity of South Asia. Every purchase with us is not just a transaction but a meaningful step towards supporting and celebrating the vibrant heritage of our beloved South Asia.

"Khoj," derived from Hindi, evokes the thrill of a quest or the joy of stumbling upon something extraordinary. It encapsulates the very essence of our platform.

We believe that every purchase should be an adventure, a chance to unearth hidden gems and connect with the rich tapestry of talent and craftsmanship within our vibrant South Asian community. Each product holds a story waiting to be told, a testament to the ingenuity and artistry of its creators.

In a world where cookie-cutter products reign supreme, we invite you to embark on an exhilarating journey of discovery.

Join us as we delve into this treasure trove of unique finds, where every click is a step towards uncovering something truly special.